It's all about the brand claim

Minerva answers the 'I want to know' questions raised by global brands, about their competitors.

Minerva is a new b2b advertising insight service. 


Born out of more than twenty years providing insight to global brands, Minerva is rebooting conventional ad monitoring in response to real business questions. 

The result is a new way to learn from competitor advertising. The advantage gained is instant knowledge of how your competitors are marketing their products. 

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Carol Mason 


'Too many companies spend $$$ buying information and then don't use it. We want to make it possible for our clients to develop a successful brand strategy, by arming them with smart, useable insight, particularly in markets that are difficult to access.'

Former co-founder and Managing Director at ad intelligence company, Xtreme Information, Carol created Minerva to deliver advertising insights in an updated, impactful way.

Before Minerva, Carol's career took her around the world in executive leadership positions with Xtreme Information. She has worked with some of the world's leading brands across Personal Care, Financial, Consumer Goods and Telecoms.

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